MESSAGE FROM THE CHAIR

I am pleased to present members with Pulse Canada’s 2024–25 Annual Report.

This past year has been one of considerable disruption and transformation across the global trading landscape. Shifting geopolitical alliances, rising protectionism, and uneven policy signals in key export markets have challenged the predictability that Canadian pulse growers, exporters, and processors rely on. Despite this turbulent environment, our industry has remained focused, strategic, and united in its efforts to secure access, create opportunity, and build long-term resilience.

As you will see, much of Pulse Canada’s work in 2024–25 has centred on navigating this new global reality. From temporary market openings to prolonged trade disruptions, we have worked to ensure that Canadian

pulses remain a reliable and valued choice for customers around the world. In markets like India and China, where the rules of engagement continue to evolve, we’ve maintained a strong presence and pursued every avenue to ensure Canadian pulses can meet growing food and nutrition needs.

At the same time, we’ve expanded our focus on market diversification—both geographically and functionally. Through sustained engagement in the Indo-Pacific region, support for high-potential sectors like pet food and livestock feed, and investments in research that unlock new applications for pulses and pulse ingredients, we are working to expand the footprint of Canadian pulses in global value chains. These efforts are supported by programs such as AgriMarketing and AgriScience, which continue to amplify the impact of our industry’s investment.

What follows in this report is a snapshot of an industry that is pushing forward despite the headwinds—seizing opportunity, reducing risk, and positioning Canadian pulses as a cornerstone of sustainable food systems worldwide. That work is only possible because of the leadership and commitment of our members, partners, and staff.

As Chair of Pulse Canada, I remain confident in the strength of our industry and optimistic about the future. Even amid uncertainty, we have never been better equipped to adapt, innovate, and lead.

Thank you for your continued support.

Terry Youzwa
Chair
Pulse Canada

OUR BOARD

Terry Youzwa, Chair
Saskatchewan Pulse Growers

Adam Ireland, Treasurer
Ontario Bean Growers

Shaun Dyrland
Saskatchewan Pulse Growers

Kevin Auch
Alberta Pulse Growers

BJ Haubrich
Saskatchewan Pulse Growers

John Brown
Canadian Pulse & Special Crops Trade Association

Bryce Pallister
Manitoba Pulse & Soybean Growers (Special Observer)

Greg Stamp
Alberta Pulse Growers

Robyn Henry
Saskatchewan Pulse Growers

Quinton Stewart
Canadian Pulse & Special Crops
Trade Association (Special Observer)

Shane Strydhorst, Vice Chair
Alberta Pulse Growers

OUR STAFF

Ben Martens
Manitoba Pulse & Soybean Growers

LEADERSHIP

Greg Cherewyk
President

FINANCE & OPERATIONS

Brian Gilchrist, CPA, CMA
Vice President, Finance & Operations

Denise Hawryluk
Director, Executive Operations & Event Planning

Meagan Desautels
Director, Financial Reporting

Taylor Kardynal
Accounting Administrator

CORPORATE AFFAIRS

Greg Northey, MSc
Vice President, Corporate Affairs

Greg Bartley, MSc, PAg, CCA
Director, Crop Protection & Crop Quality

Janelle Whitley, MBA
Sr. Director, Market Access & Trade Policy

MARKET INNOVATION

Julianne Curran, PhD
Vice President, Market Innovation

Tanya Der, MSc
Director, Diversification & Market Insights

Denis Tremorin, MSc, PAg
Director, Sustainability

Janelle Carlin, MSc
Director, Quality, Science & Food Innovation

MARKETING & COMMUNICATIONS

Mary Price
Senior Director, Marketing

Jeff English
Vice President, Marketing & Communications

Delta Hirsch
Manager, Marketing & Content

Alex Waller
Coordinator, Marketing & Content

Next: Outreach

SCIENCE 
CLUSTER

Heather Carriere
Director, Program Management